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Learning Facebook Ads and How I Promoted My Business

Facebook Ads For My Teespring Business

Income Report: -$30.00

Dropped $30 on Facebook Ads in hopes of making $100 (or more).

I’ve spent the last few days refining my niche, studying Facebook ads, and exploring ways to promote the product. Facebook Ads are still the number one way to advertisement product. Many youtube videos, articles, and Quora questions after, I’ve launched my first Facebook Ad.

Studying
Me studying Facebook ads like

Learning Facebook Ads

The first thing I needed to do was create a page on Facebook and then create the Ad I want to promote. There were hundreds of resources about how to create an eye catching Facebook Ad. I didn’t want to spend too much time reading through it all. I believe taking action and trying it out for yourself is best when learning. Heres a few things I did pick up to create an effective ad.

  • Limit your text – Facebook doesn’t like Ads with too much text. Even the Ad below is considered too much.
  • Use a mock up of a person wearing the shirt instead of just the shirt along – Some claims this increases conversion. I cant say 100% this is true, but it didn’t take too long to photoshop my design onto a mock up.
  • Use bright colorsΒ – this catches the attention of scrolling users
  • Put a border on it – Again, catches the attention of scrolling users. People suggested green or red border to make it seem more important. I chose yellow cause it matches the blue in the background.
Fb ads created in psd
Fb Ad created in Photoshop. Took about 10 minutes or so.

Create Page and Post Your Ad

I posted my ad directly on my Facebook Squishify page. I didn’t want to share it with my friends yet because I didn’t want Facebook to retarget those who were not interested in the product. Some of my friends might just click it to check it out. This might not be how Facebook works, but I didn’t want to take the chance.

Dailyboon squishify tshirt tank workout tee
My Squishify page on Facebook.

Go to Create Ad in Faceook Settings

I went for Engagement rather than traffic or conversion. According to some experts, you want people to engage with you post by liking and sharing it. This is how it can reach more audience. I was overwhelmed with that many option already so I decided to just take his advice instead of spending time reading about the benefits of each one.

 

Dailyboon Facebook Engagement

Have Two Identical Ads to Play With

I created two ads with a daily budget of $5 each running for a total of three days. In total, I will be spending $30 to test my ads.

The two ads were identical in text and image. Only difference was the target audience.

  • Post Fitness – Focuses on fitness, gym, physical activity.
  • Post Foodie – Focuses on Foodie, pizza, workout, active lifestyle.
facebook advertisement
Facebook Ad dashboard with my two Ads running.

Hook Up Your Pixel

We needed to keep track of our traffic. By added pixel to my Teespring page, I was able to track my traffic. Pixel was new to me. But it was something like google analytics, where they give you a piece of code to attach to the website so they can track the progress.

This is what ‘pixel’ to me means as a designer.

I’m still pretty new at this and there are still a lot of question marks every where. I’m almost positive that I can do something to improve my ad somehow or even use better keywords for targeting my audience. Hopefully the more I use this the better I get.

All done. Now schedule the Ad.

It was 11pm at night. I didn’t want my Ad to run in the middle of the night. Would people make any purchase at 4am in their beds scrolling through Facebook? Who knows. But thats just want I thought. I scheduled the Ad to run at 9am the next morning.

Spongebob all done meme
All done. I thought.

The Ad is Live. Then its Not.

Facebook was not happy with my ad. It blocked it because it contained too much text. I’m not sure if the text on my t-shirt counts though.

I quickly popped open Photoshop and began delete sone text. With all the extra space, I added other tank designs as wellWithin 20 minutes, I created a new post and my ad is now pending.

Hopefully this ad works out and I can gather enough data to see how I can do better.

Rick Morty pray
Lets pray that this works D:

Other Aggressive Tactics

Facebook Ads were cool. But I need to spread the word without spending a fortune. So here are the other things I’ve been doing to promote my product:

Facebook and twitter shares – This is a pretty worthless attempt to grab more attention. But it just takes 10 seconds to click that share button and tweet out the product is on sale.

Pinterest – I’ve uploaded a few images of my tanks to Pinterest in hopes of getting some traffic directed to the post

Reddit – Got banned from a couple of threads. But Its worth getting the views out there.

Work out Forum – I’ve posted this offer on many work out forums. Not much reply but hopefully some people will see it.

Style minimalistic dailyboon tanks
Created a board of similar designed tanks

Conclusion

Facebook Ads are a great tool to getting your product in the eyes of your audience. This is a tool I will need to master if I will be creating more products in the future.

Ultimately, I hope to break even with the $30 I spent today. If not, I will need to scrap this and move on to another project.

Come Support Me

Facebook Ads
My original Ad before I had to reduce the amount of text

Come support me and snag a shirt for 20% off. Use a special coupon code DAILYBOON or click on the link for discount. Thank you to all those who support πŸ˜€

Get you Workout Motivational Tanks here πŸ™‚

If you missed it, read about my day 2, day 5 or even the beginning of how I got started with this t-shirt business.

6 Comments

  1. DivHut DivHut September 10, 2017

    Starting out with any business online I wouldn’t spend a dime on any ads. It takes time to build a following. Months and even years before any meaningful traction can be found on a site. I would be aggressive with all free modes of promo first. Write weekly blog posts, comment on other blogs, post on Pinterest like mad, tweet etc. Write content, add product and build up your site and be patient. Thanks for sharing.

    • Nate Nate September 10, 2017

      Hey DivHut. Thank you very much for your advice πŸ˜€

      I totally agree with not spending a dime on ads before. I’ve hit a wall and I can’t seem to get any sales so I took some advice of testing the product with $5 a day using Facebook Ads.

      Writing blog post and social media wasn’t getting enough reach for my product. So I decided to take a chance to quickly validate my product with 30 bucks.

      We will know in 3 days if it was worth the money. Thank you very much for your input. πŸ™‚

  2. Karen Forgy Karen Forgy September 11, 2017

    Thanks for the advice. I am thinking of using Facebook ads soon once I launch my store.

    • Nate Nate September 11, 2017

      Awesome news. Make sure you link me your store once you launch. I want to see what everyone is up to πŸ˜€

  3. Mj Walcott Mj Walcott September 11, 2017

    Great read. Now I have a better idea about Facebook ads. Did Reddit generate a lot of views for you?

    • Nate Nate September 11, 2017

      It did spike with a post on reddit. But I tend to not rely on reddit to build traffic. The best way still is to pump out good content and grow organically.

      I’m glad this helped you get a better understanding of Facebook Ads. I’m still learning too haha

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